CLIENT
TED'S MONTANA GRILL
BACKGROUND
Ted’s Montana Grill introduced Bison to America’s table as a means to reclaim this iconic animal from extinction and return the herds to their former glory. The approach to the campaign leveraged the iconic imagery of the great American West as the anchor. This infused with landscapes from Montana and the rough-hewn textures of weathered surfaces provided the backdrop for the authentic American dishes that are the mainstay of the menu. The outcome brings to life a romanticized time and place where people experienced the spirit of freedom and connects that image to the Ted’s Montana Grill experience.
CREDITS
Creative Direction
Jason Koebel
Art Direction & Graphic Design
Jason Koebel Matt Duetschmann & Julie Cronin
Illustration
Jason Koebel
Photography
John Grover
Copywriting
Jason Koebel & Jeff Nieberding
Video
Chadwell Ruthsatz (Tree9 Films) / Tim Wilson & Greg Stroube (Bruton Stroube)
Video Editing / Sound Design
Jack Larson & Jim MacMorran (Avatar Studios) / Andy DeVries & Steve Horne (Bruton Stroube)
SAMPLES OF THE WORK
