CLIENT
BONCHON KOREAN FRIED CHICKEN
BACKGROUND
Bonchon Korean Fried Chicken needed a brand refresh as they geared up for big growth in the U.S. fast casual market. The graffiti-inspired art direction visually pays out their unique brand story and process while staying connected with their younger core audience. Responsible for and managed a wide array of deliverables to flush out the new creative.
Bonchon has experienced a 17.3% same store sales growth since the launch.
CREDITS
Creative Direction
Jason Koebel
Art Direction & Graphic Design
Jason Koebel & James Larkin
Illustration
Jason Koebel & Stephan Walter (Debut Art)
Photography
Manny Rodriguez
Copywriting
Rachael Day
Digital/Social
Jason Koebel & Matt Duetschmann
Video
Chadwell Ruthsatz (Tree9 Films)
Video Editing / Sound Design
Jack Larson & Jim MacMorran (The Forge Media)
Environmental / Interior Design
Jason Koebel
SAMPLES OF THE WORK
