CLIENT

COWBOY CHICKEN

BACKGROUND

Cowboy Chicken desired to establish a unique brand position to clearly differentiate themselves in the fast casual restaurant segment. The approach was to leverage the open fire cooking technique connecting guests to a simpler time when food was honest as a handshake.

CREDITS

Creative Direction
Jason Koebel & James Larkin

Art Direction & Graphic Design

Jason Koebel & James Larkin

Illustration
Jason Koebel & James Larkin

Photography
Terri Glanger

Copywriting
Jeff Nieberding

Environmental / Interior Design
James Larkin